Journey

Experience & Education

Work Experience

Nov 2025 – Present

SEO Specialist

Bridgenext Technologies · Karachi, Pakistan
  • Develop and execute full-scale SEO strategies for a multi-industry client portfolio.
  • Optimize for LLM and AI-driven search (ChatGPT, Perplexity, Google AI Overviews) using GEO & AEO frameworks.
  • Build semantic SEO architecture — topical authority maps, keyword clusters, content silos, entity optimization.
  • Lead SEO content production — long-form articles, service pages, and landing pages aligned with E-E-A-T.
  • Execute off-page SEO and link building via parasite SEO, digital PR, and high-authority placements.
  • Manage local SEO — GBP optimization, citation building, Map Pack strategy, and review acquisition.
  • Conduct technical SEO audits covering Core Web Vitals, crawlability, schema, and indexation.
Aug 2024 – Aug 2025

Senior SEO Specialist

SofSea Limited · Karachi, Pakistan
  • Led advanced SEO initiatives boosting search visibility and measurable traffic growth.
  • Executed data-driven technical SEO campaigns including Core Web Vitals, crawl errors, and site architecture.
  • Managed end-to-end content strategies aligned with E-E-A-T across multiple verticals.
  • Delivered competitor backlink analysis and link-building campaigns using Ahrefs, Web 2.0, outreach, and parasite SEO.
  • Produced detailed client-facing SEO progress reports and audit documentation.
Jul 2023 – Jul 2024

SEO Specialist

Hammi Systems · Karachi, Pakistan
  • Managed end-to-end SEO campaigns — keyword research, on-page, and off-page link acquisition.
  • Implemented local SEO with GBP optimization, citations, and review management.
  • Conducted technical audits across speed, mobile, internal linking, and structured data.
  • Contributed to 40%+ average organic traffic improvements across managed client accounts.

Education

Mar 2020 – May 2025

BS Computer Science

Dawood University of Engineering & Technology
2017 – 2019

Pre-Engineering (FSc)

Aga Khan Higher Secondary School, Gilgit
2014 – 2017

Matriculate — Science

Aga Khan Higher Secondary School, Gahkuch

Certifications

  • Google Analytics Fundamentals
  • Google Search Console — Advanced Usage
  • Ahrefs SEO Training
  • Semantic SEO & Topical Authority — Self-Directed
  • GEO/AEO — Independent Study & Applied Projects