Journey
Experience & Education
Work Experience
Nov 2025 – Present
SEO Specialist
Bridgenext Technologies · Karachi, Pakistan
- Develop and execute full-scale SEO strategies for a multi-industry client portfolio.
- Optimize for LLM and AI-driven search (ChatGPT, Perplexity, Google AI Overviews) using GEO & AEO frameworks.
- Build semantic SEO architecture — topical authority maps, keyword clusters, content silos, entity optimization.
- Lead SEO content production — long-form articles, service pages, and landing pages aligned with E-E-A-T.
- Execute off-page SEO and link building via parasite SEO, digital PR, and high-authority placements.
- Manage local SEO — GBP optimization, citation building, Map Pack strategy, and review acquisition.
- Conduct technical SEO audits covering Core Web Vitals, crawlability, schema, and indexation.
Aug 2024 – Aug 2025
Senior SEO Specialist
SofSea Limited · Karachi, Pakistan
- Led advanced SEO initiatives boosting search visibility and measurable traffic growth.
- Executed data-driven technical SEO campaigns including Core Web Vitals, crawl errors, and site architecture.
- Managed end-to-end content strategies aligned with E-E-A-T across multiple verticals.
- Delivered competitor backlink analysis and link-building campaigns using Ahrefs, Web 2.0, outreach, and parasite SEO.
- Produced detailed client-facing SEO progress reports and audit documentation.
Jul 2023 – Jul 2024
SEO Specialist
Hammi Systems · Karachi, Pakistan
- Managed end-to-end SEO campaigns — keyword research, on-page, and off-page link acquisition.
- Implemented local SEO with GBP optimization, citations, and review management.
- Conducted technical audits across speed, mobile, internal linking, and structured data.
- Contributed to 40%+ average organic traffic improvements across managed client accounts.
Education
Mar 2020 – May 2025
BS Computer Science
Dawood University of Engineering & Technology
2017 – 2019
Pre-Engineering (FSc)
Aga Khan Higher Secondary School, Gilgit
2014 – 2017
Matriculate — Science
Aga Khan Higher Secondary School, Gahkuch
Certifications
- ✓ Google Analytics Fundamentals
- ✓ Google Search Console — Advanced Usage
- ✓ Ahrefs SEO Training
- ✓ Semantic SEO & Topical Authority — Self-Directed
- ✓ GEO/AEO — Independent Study & Applied Projects